InstaDIGITAL® were at IBC again this year, showcasing their instaDIGITAL® VOD and OTT As A Service Platform, in the Content Everywhere hall.

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide.
InstaDIGITAL® has been showcasing their products here for the last three years and 2016 was the most successful by far.

 iPad give away winner at the instaDIGITAL® booth 2016

iPad give away winner at the instaDIGITAL® booth 2016

This year the team were focussing on the fact that instaDIGITAL® is SAAS (Software as a service).  This means that the Client just needs to provide the content and the customers and instaDIGITAL® will provide the video workflow, from Encoding to content management to protection, discovery, monetization and secure playout, instaDIGITAL® ticks all the boxes.

Because instaDIGITAL® is SAAS, this massively reduces the time to market and also costs for any company wanting to get into the OTT and VOD markets.

The service is Global and completely scalable, meaning that it can handle anything from smaller content owners who just want to give people the chance to watch their content on the go, to larger broadcasters who want their cotnent to be viewed in multiple territories.

Ed Pippin (CEO) said "Recent updates mean that the instaDIGITAL® product is now in a place where anyone can use it, not just large multinational companies.  It is simple but strong, lightweight but powerful."

"The aim is for you to concentrate on your business and for us to worry about how to stream and download content.

InstaDIGITAL® will next be at MIPCOM in Cannes from 17th to 19th October 2016