Ketchup TV and instaDIGITAL® celebrated 6 months of working together today. The unique TV channel is run using the instaLIBRARY content management system for storing and returning content, on request when the consumer activates the service.
Ketchup TV is a children’s Video On Demand TV service aimed at children from 2-6 years.
Run by VOD365, Ketchup TV is currently available on Freeview connected TVs and set top boxes as well as all Samsung SMART TV’s, Android and iOS tablets and smartphones through their dedicated apps.
The launch of Ketchup TV to the Freeview platform brought the UK its first Kids On Demand service and Eagle Eye Technology were asked to help with this integration through the use of their instaLIBRARY Content Management and Delivery platform.
InstaLIBRARY allows VOD365 to upload and store new content and then categorize that content and prioritize it so that consumers get the best possible experience when they are browsing the content.
Freeview is the most watched digital TV service in the UK with around 19 million homes using it.